Google Instant and ASR - How Technology Affects our Business and Clients

I haven’t thought much about how Google Instant might affect ASR’s business. Since Google rolled out Instant Search, I’ve been grateful. But a more important search feature for my personal use has always been the time range in the additional search tools. 

I’m certainly no SEO expert but I do understand the basic concepts and it’s safe to say that Google Instant Search will affect businesses, particularly those dependent on SEO, user behavior or click through. For a detailed discussion from individuals far more knowledgeable than myself, click here.

But I do think it is fair to say that Google Instant will have some impact on ASR, Boscombe Reef, and Kovalam Reef. But it’s difficult to know if it will make any significant difference in the long run.

It is interesting to note that when I type artificial surfing into the query box, artificial surfing reef was the first suggestion and ASR ltd is the first result! Strange when you consider the fact that the search term artificial surfing reef in not one of our meta tag keywords nor an area of our very basic SEO. 

More likely Google Instant will play an important role for our clients. Why? Because of the way Google Instant delivers suggestions and search results when you type in Boscombe or Kovalam.

When I type in Boscombe, Boscombe Reef is the fourth suggestion, right behind Boscombe Valley Mystery. I’m not sure what Valley Mystery is but I’m going to pass and click on Boscombe Reef instead.

For Kovalam, the third suggestion is Kovalam Reef. Not bad. But again, it’s difficult to know how that really affects business in the long run and I’m not qualified to say.

Hopefully it will slowly draw more general attention to Multi-Purpose Reefs. But I do think it is fair to say that Google Instant will have some affect on ASR, Boscombe Reef, and Kovalam Reef and our clients.