Not long ago, Yvon Choiunard, founder of Patagonia Inc., had the opportunity to see footage of ASR’s new Multi-Purpose Reef in Kovalam, India. What he saw excited an age-old desire to protect coastlines and create waves, resulting in a new alliance. Patagonia’s endorsement of ASR Multi-Purpose Reef has led to an article on Patagonia’s The Cleanest Line Blog.
Patagonia grew out of a small group of climbers needing practical solutions for their endeavors. When they observed that their climbing tools were damaging nature, Choiunard turned towards innovative solutions -- improving their gear and reducing harm to the environment.
Patagonia creates innovative business solutions that improve their products and help solve the environmental crisis. ASR operates in a similar fashion, pioneering environmentally sensitive business solutions, developing unique products, and promoting environmental solutions regarding coastal protection. ASR designs Multi-Purpose Reefs to work in concert with nature and promote responsible, sustainable solutions for coastal erosion issues.
ASR’s biomimetic Multi-Purpose Reefs mimic the way natural reefs provide habitat, dissipate wave energy, and shape waves. Together, ASR and Patagonia hope to change the world’s view on coastal conservation and protection.