ASR Ltd. and Social Media

ASR has a dynamic relationship with social media and it often surprises some individuals. Our videos are readily available on You Tube and Vimeo and we also engage with individuals on Facebook and Twitter. It's true, this is unusual for an organization like ASR, but in our case, engaging with the public is an important aspect of our business’ mission because of the goals we’ve set out to accomplish. Here is a quick look at how ASR leverages social media and the ways in which it currently impacts our mission and products.

Some have questioned ASR’s social media campaigns, calling them ‘savvy and directed’ marketing efforts. But our response is simple - coastal resources belong to a global population that has a vested interest in protecting these valuable environmental systems. ASR’s mission as a business is to promote sustainable and responsible coastal protection and our methods are not complex, we employ engaging media.

ASR is a world leading coastal science commercial enterprise and it is safe to say, that as individuals, we feel a personal responsibility to promote awareness of the complex issues facing coastal environments. In order to promote alternative options, we have to educate individuals and gather support – an area where we have seen a lot of traction recently.

In April of 2010, Surfline featured ASR’s ‘India’s First Multi-Purpose Reef Goes Off’ video. This led to an enormous amount of viewership, well over one hundred thousand, and the launch of an excited body of supporters.

Social media is a powerful tool because it involves individuals finding common connections and sharing interests through online networks. In that regard, Facebook, You Tube, Vimeo, Blogs, and Twitter are ideal communication platforms for individuals to show support for the exciting future of Multi-Purpose Reefs.

In a recent blog post regarding ASR’s Kovalam Multi-Purpose Reef, Jim Moriarty wrote, “it may have made more sense to take a wait and see attitudes and let an organic voice of support bubble up on the internet.” Today, ASR has nearly one thousand Facebook fans - we think that is a lot for a coastal science organization.

Unlike typical coastal science and engineering firms, ASR’s social mission is currently building a group of passionate supporters. If our products and goals did not resonate with individuals, then we would not see the engagement and amazing feedback currently evident. Here are some instances in which ASR is uniquely impacted by social media and is developing a strong body of ambassadors excited for the future.

Local Boscombe Reef surfers recently started engaging with the public to show support for Boscombe Reef. We call them the Boz Reef Crew and they are savvy and passionate about surfing and body-boarding. Their Facebook page is entitled, Boscombe Reef - Positive Opinions. Not only is it growing fast, it also has a number of interesting comments.

Despite the negative publicity often associated with Boscombe Reef, here is proof that the individuals actually using Boscombe Reef, love it! If that’s not an example of an ‘organic voice of support bubbling up on the internet,’ I don’t know what is…

Yet even more exciting was the recent discovery of this amazing picture of Kovalam Multi-Purpose Reef on the Kovalam Surf Club Facebook page. In this image, Jelle Rigole (who is doing amazing things for the local community: more coming soon) is getting an awesome barrel on Kovalam Multi-Purpose Reef.

Discovery of this image online truly validates the organic support building for Multi-Purpose Reefs. With a number of enticing prospects around the globe, ASR promises that the not so distant future will be very exciting.

When questioned as to why ASR chooses to participate in wide spread awareness campaigns and active social engagement, again the answer is simple: as a global population, we are working together to build a better future for our coastlines. Considering the number of countries ASR’s Facebook fans represent, evidence indicates this statement is true. 

Learn about Multi-Purpose Reefs

Click on the image below to learn more about Multi-Purpose Reefs

India's First Multi-Purpose Reef Goes Off!

Click on the image below to learn more about Multi-Purpose Reefs

Coastal Erosion Explained

This video does a great job of explaining the process of coastal erosion.  By joining seaside communities in constructing our Multi-Purpose Reefs, ASR seeks to mitigate the environmental and economic damage created by this force. 

ASR's goal is to change the way the world views coastal protection. Follow us on this blog to learn more about our efforts, the world of coastal protection, and Multi-Purpose Reefs. Sign up for our Newsletter, and share your comments on this blog post and others. If you're losing your coastline to erosion, we sympathize and want to hear your story. If you would like to learn more about Multi-Purpose Reefs, please let us know.